
kelly clarkson is a hero to many. she's that singing goddess that graces the walls and plays on the ipods. she is the american idol.
for 12 year old girls.
nascar is a homegrown sport. it's trying to evade its past of chicken and beer, rednecks and racing. it hates its roots. instead of main street it wants to be broadway. it's an american confusion.
i hope you've drawn the conclusion to this point. yes, kelly clarkson and nascar have signed an agreement for clarkson to promote nascar in a number of ways. she's carried out two of those assignments already by doing a commercial for nascar and singing before the daytona 500. she is also in line to promote "nascar day", a charity fundraiser for the nascar foundation. yes, the american idol is now synonymous with nascar.
or at least that's the idea.
this isn't the first time nascar or its related tracks and partners have seemingly gone outside its social makeup to bring in celebrities. jewel performed in kelly clarkson's role last year for nascar, fergie sang the national anthem at the 2006 daytona 500, kelly rowland sang at last year's brickyard 400, the american idol losers have sang at charlotte for two years in a row, ruben studdard has appeared, and the list goes on. you can understand the natural awkward moments in the stands when the person is announced and a collective "who?" is heard.
sure, nascar is trying to be more diverse. it's trying to get a larger audience to watch its races and spend its money. it wants to be a mainstream sport and have it's super bowl have an event at the half-time show stature. but nascar is missing a very integral part of what got it to the level of signing kelly clarkson -- its base fans. i'm talking about those fans that spend their only family vacation time of the year to go to daytona or (insert race here). these are the "loyal" nascar fans that sponsors crave because of their noted product support for nascar sponsors. these are the lifeblood of nascar. but instead of loving this financial support, nascar is aiming higher -- too high in fact. and evantually, this alienation is going to take a toll on its foundations.
hopefully, the broadway push won't ever leave because nascar might find main street as a ghost town.